Corporate Sports Unlimited

Corporate Sports Unlimited, Inc. (CSU) was founded on July 1, 1980, by Don Whitney after relocating to Atlanta, Georgia from Puerto Rico, where he served as Head Tennis Professional for Sports Illustrated at the Dorado and Cerromar Beach Hotels.

In 1981, CSU produced its first major corporate event — a team-building program for Johnson & Johnson with more than 300 participants. That same year, the company successfully organized 13 events, laying the foundation for what would become a leader in corporate team-building and event experiences.

In 1983, CSU received a call from the General Manager of the new 5 star Waverly Hotel in Cobb County, GA to operate and manage their on-site health & fitness center, and to bring their teambuilding event concepts to the conventions of the Waverly Hotel.

In 1984, CSU was called to open and manage the Ritz-Carlton Buckhead Hotel Health & Fitness Center. This led to CSU being the exclusive vendor to open other Health & Fitness Centers for the Ritz-Carlton Hotels & Resorts, including: The Ritz-Carlton Naples, Palm Springs, Rancho Mirage, Kapalua, Laguna Nigel and others.

CSU also served as a consultant to Hotel Nikko in Chicago and Atlanta, The Swiss Hotel Atlanta, Sheraton Hotel Chicago, Inn & Kinks at Spanish Bay, and the Waldorf Astoria in New York.

As the company continued to grow, Corporate Sports Unlimited, Inc. expanded into two specialized divisions aligned with its core services: Corporate Events & Meetings — known today as Corporate Events Unlimited (CEU) — and Corporate Health Unlimited (CHU).

In 1994, Don Whitney pursued his personal passion of creating a national road race, The U.S. 10K Classic, with the mission of directing 100% of proceeds to children in greatest need. The event helped bring worldwide awareness to The World Children's Center. Running from 1994 through 2010, The U.S. 10K Classic became the sixth-largest multi-sport national road race in the United States.

In 1995, Don Whitney was recognized as Small Businessperson of the Year by the Atlanta Journal-Constitution and ABC in the lead-up to the 1996 Summer Olympics in Atlanta.

By this time, the company employed more than 100 full-time and part-time team members, was producing over 200 events annually, and managing 15 corporate fitness centers.

In 2002, Don Whitney was recognized as a finalist for the Ernst & Young Entrepreneur Of The Year Award for the states of Georgia, Alabama, and Tennessee.

During this period, Corporate Events Unlimited expanded its service offerings beyond team-building programs to include company picnics, festivals, tenant appreciation events, and holiday parties, further broadening its corporate event expertise.

In 2010, Don received several distinguished honors, including the Citizen of the Year Award, Small Business of the Year Award, and the Friend of Children Award.

Driven by continued growth, Corporate Sports Unlimited, Inc. developed a new 45,000-square-foot headquarters facility in Austell. The move marked CSU’s sixth location since the company’s founding — from its beginnings in Don Whitney’s garage to operating out of the The Waverly Hotel.

By this time, CSU supported more than 300 full-time and part-time employees, produced over 300 events annually, and managed more than 24 corporate fitness centers nationwide.

Both Corporate Events Unlimited (CEU) and Corporate Health Unlimited (CHU) continued expanding their service offerings and geographic reach, producing events and managing corporate fitness centers throughout the United States.

Over the years, CEU earned more than 25 industry awards, while CHU became recognized as one of the Top 10 Fitness Center Management companies in the United States.

Corporate Sports Unlimited, Inc. later relocated its corporate headquarters back to Smyrna, continuing its long-standing presence in the greater Atlanta area.

Today, Corporate Events Unlimited is recognized as a national leader in creating memorable experiences for companies throughout the United States. Its event services include employee appreciation events, team-building programs, company picnics, tenant appreciation events, meetings and conferences, grand openings, holiday parties, and more for clients nationwide.

Corporate Health Unlimited is a national leader in fitness center management, consulting, and design for many of the nation’s leading companies. Its core services include fitness center management, consulting and design, health coaching, personal training, group fitness, wellness workshops, and comprehensive wellness programming — both in person and virtually, for companies, multi-tenant office buildings, hospitals, and government agencies nationwide.